2010 Policies
Inter BEE is pressing on with aggressive, innovative changes in 2010!
◆We offer support for improving cost-effectiveness and the impact of your exhibit.
■ Business Support
We have hosted the “Seminar for Boosting Exhibit Impact,” given by experts on exhibition techniques. We will continue to offer this seminar in 2010.
■ Strengthening Information Transmission Ability
We are continuing to post industry-related articles throughout the year on our portal site. Industry participants view this site, and the number of hits is climbing every year.
■ Media Exposure
Last year, more articles were published about Inter BEE and more media personnel visited the exhibition than ever before thanks to partnerships with related industry publications. We plan to go further in improving our media exposure in 2010.
◆We aggressively attract the best kinds of visitors.
■ We operate direct shuttle buses from each broadcast station
We will operate 34 shuttle buses over the three days that go directly to the exhibition center from NHK and five commercial stations. We have improved accessibility for our core users.
■ Increase of Foreign Visitors
The market is expanding into Asia, and Asian participation is rapidly on the rise, especially from Korea and China. We are not limiting our PR to Japan but are also approaching the Asian market.
■ Growth of Users in New Industries/Fields
The number of visiting users targeted by the Cross Media Zone is growing. In 2010, we will form partnerships with related industry groups and transmit information to members of each group and expanded the range of visitors.
◆We are approaching new industries from the viewpoint of broadcasting and video fields.
Last year, the newly-established Cross Media Zone hosted related pavilions and open seminars and attracted the interested of many visitors.
See the attachment for information about participating in the 2010 pavilions.