InterBEE REVIEW2011 (EN)

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27■What industries do the professionals who visit your booth work in? “Typically 40% broadcasting and 30% post-production—and 30% CATV and others. In addition, 10% were from Asia, most of them from China and South Korea.”■What are the benefits of having a booth at Inter BEE? “Our understanding is that Inter BEE is the grand finale exhibition taking place at the end of the year. If you look at the annual calendar for broadcasting and imaging-related exhibitions, there’s NAB, BIRTV, IBC, and Inter BEE, in that order. New products make their debut at NAB, and then go through their respective adjustment processes until they are ready for display at Inter Bee as polished products.“More generally, Inter BEE is linked to the budgeting process of our customers, so also in that sense we see it as the con-clusive exhibition of the end of the year.”■What do you hope to gain from Inter BEE in the future? “We know that we are currently under difficult economic times, but we actually have plenty of products and services that we want to show people. We’re not sure if it will be possible, but we do want to see if we can increase opportunities for visitors to see our products and interact with us, such as by expanding our space, while containing costs by reducing the duration of our exhibit. We would be happy if we could increase the number of our overseas visitors. In our case, some visitors come to see us by way of contact with our local subsidiaries, but we think that it would be even better if Inter BEE was advertised more frequently overseas and gained wider recognition there. The number of business contacts is clearly on the rise. As far as our company is concerned, this year’s event drew a big inter-national crowd, and we had more than 200 of our customers from abroad visit us at Inter BEE.”Inter BEE is the Exhibition that Sums Up the YearExpectations for the Increasing Number of Overseas Visitors at the International Exhibition

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