InterBEE REVIEW2011 (EN)

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30 It is the CINEMA EOS SYSTEM that was announced on November 4th. It has been generating significant feedback ever since. Not only is it possible to utilize all the EF lenses Canon has produced thus far, but also it is equipped with a high-usage PL mount body for shooting movies. In addition to the B4 mount lenses and EF lenses that Canon has developed over many years, the new EF Cinema Lens series for movie use has now been added to the lineup, making it possible to handle a broad range of shooting variations, from single-focus lenses to zoom lenses. Another very noteworthy feature is the ability to take low noise images at ISO 20,000. This is the first time in Japan that cameras are exhibited in conjunction with lenses, and we received a huge number of visitors. Many people said that these cameras felt different, in a positive way, to conventional movie cameras. I was also happy to hear people predicting that using these cameras would lead to fresh images. There was also a lot of praise for their maneuverability as they are light and small. Some visi-Strong feedback in first domestic exhibition since announcementInterest from a broad range of film-production professionalstors also pointed out that the body design is not a conven-tional movie camera design. The majority of visitors were from broadcasters, but the number of film-production professionals increased, as they are involved in a wide variety of fields, including producing com-mercials, publishing, video production, and post-production work. I was told that movie industry professionals accounted for about 5% of the people visiting Inter BEE overall, but the impression I had was that the percentage was higher, at least for Canon’s booth. Also, there were much more visitors from abroad than in the past – from Asia, Europe, and the US. The foreign film market is expanding, so this is very promising. Compared to the EOS lineup thus far, from the beginning the CINEMA EOS SYSTEM was envisaged to be used in the film market. As a standard feature the cameras are also fitted with the Log Gamma image customization used in cinema cameras, and the CINEMA EOS SYSTEM will make a full-fledged entry into the movie and film markets as a camera product. We held large events at Hollywood studios to unveil the system from November 3rd to November 5th. A large number of movie industry professionals attended, and we promoted Canon’s serious entry into the movie market vigorously. Canon has won Academy Awards for its lenses on two occasions, in 1972 and 1977, and at the studio events the movie industry welcomed the return of the Canon to Hollywood. A major noteworthy feature of the CINEMA EOS SYSTEM is that these are digital cinema cameras equipped with full-scale features, but unlike the high-end digital cinema models up to now, they can be purchased at very reasonable prices. It is both thrilling and a bit nerve-racking to consider what kind of expansion this product might bring to the market.■Can you tell me about the most important exhibit 　at the Canon booth in 2011?■What sorts of people mainly visited the booth?■What were the reactions of people visiting the booth?

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