InterBEE REVIEW2011 (EN)

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32 Unlike the standard level for sound that has been used up to now, “loudness” is a volume assessment indicator that expresses numerically the level of sound the person experi-ences. The National Association of Commercial Broadcast-ers in Japan (NAB-J) has decided to adopt “loudness” as a new standard from October 2012 when producing programs and TV commercials. A “loudness meter zone” was estab-lished at Inter BEE 2011, where various companies exhib-ited their loudness meters. In addition, the Loudness Summit Tokyo symposium and workshop were held, with the goal of raising awareness of the loudness standard across all industries, not only broadcasting. Astro Design and Photron exhibited separately from the exhibition hall of Video and Broadcast Equipment and dem-onstrated loudness meters in accordance with international standards. In addition to domestic manufacturers such as Fourbit and Yamaki Denki, companies exhibiting their prod-ucts in the loudness zone included the TC Group, Continen-tal Far East, Toyo Technica, Media Integration, and SC Alli-ance. Cosmic Engineering, TOTSU International, Leader Electronics, Mitomo, and Kondo Broadcast Systems held exhibits in the exhibition hall of video and broadcast Equip-ment and also exhibited related products at their booth. Hideo Irimajiri, specialist manager of TV Operation Engi-neering Department at Mainichi Broadcasting System, worked tirelessly for the opening of the symposium and workshop. We asked him about how widely known the loud-ness standard is and the significance of holding these events at Inter BEE. ere is no other event where so many audio and video professionals come together Mr. Hideo Irimajiri Specialist ManagerTV Operation Engineering DepartmentBroadcasting Operations Division Mainichi Broadcasting System, Inc.

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