InterBEE REVIEW2011 (EN)

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08 Mr. Smith states that, “NAB is an association that is active for the ben-efit not only of the United States, but for the broadcasting industry around the world. I also personally have a deep respect for Japanese culture and history and as president of NAB I have great hopes for the world-leading broadcasting technologies that Japan maintains.”“Currently Japan is the only country in the world where organizations are researching and developing broadcast-ing technologies with a long term goal. It was also Japan that pioneered HD and digital broadcasting and therefore Japanese R&D technologies will have a significant role in forming and creating the future of broadcasting.” From what Mr. Smith says it is evident that he holds Japanese broad-casting technologies in high regard and also that NAB is already looking towards the next generation of broadcasting. Directly prior to coming to Japan, NAB Senior Vice President of Science & Technology Lynn Claudy visited Shanghai in China to attend the Future of Broadcast Television Summit 2011 (FOBTV2011) on November 10th and 11th. At FOBTV2011 a number of other organizations participated, including the Advanced Television Systems Com-mittee (ATSC), which is a U.S. organi-zation that develops standards for digi-tal television, as well as the Institute of Electrical and Electronics Engineers (IEEE), and NHK Science and Technol-ogy Research Laboratories (STRL) from Japan. The British Broadcasting Corporation (BBD), the European Broadcasting Union (EBU), and the Brazilian Society of Television Engi-neering (SET) also joined these organi-zations. All participants engaged in discussions on the standardization for broadcasting in the next generation. Evidently, in the global broadcasting industry the next generation of broad-casting is already a hot topic. “China is currently seeking to amass broadcasting technologies from around the world. The Joint Declara-tion issued at the end of FOBTV2011 included a pledge to engage in an initiative to define the requirements of future terrestrial broadcast systems. Thinking of the benefits not only to the U.S., but also to the wide-ranging world of broadcasters and manufac-turers, NAB seeks to promote a future broadcasting business, in particular with the outstanding broadcasting technologies of Japan,” says Mr. Smith. One direction for this kind of coop-erative relationship is in the technol-ogy advocacy program of NAB known as FASTROAD (Flexible Advanced Services for Television & Radio On All Devices). As Mr. Smith says, “FAS-TROAD is not an attempt by NAB to create an actual research organiza-tion, but it is rather a kind of mecha-nism for investment. In the U.S. there is no single organization dedicated solely to researching broadcasting technologies. At NAB we provide basic research that relates to broadcasting to external contractors. This method of providing research funding is what “Japanese broadcasting technology is the most advanced in the world, making it an important presence in the broadcasting industry.”“Making the outstanding technologies of Japan the global standard for the next generation of broadcasting”

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