InterBEE REVIEW2012 (EN)

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15Dr. Marcelo ZuffoSao Paulo University, Brazil■Using the World Cup and Olympics to popularize 　terrestrial digital broadcastingBrazil will be holding the FIFA Confederations Cup in 2013, the FIFA World Cup in 2014, and the Olympics in 2016. Needless to say the country wants to use these major events to popularize terrestrial digital broadcasting, and researchers including Dr. Zuffo believe that it will provide an opportunity to showcase new technology.Watching with astonishment at the advancements of 4K/8K at Inter BEE, Dr. Zuffo says, “I got the impression that 4K related products will increase and that we are on the verge of a new market. I also got glimpses of 8K wherever I went.” He says that he hopes Japan and Brazil will work together on the production of contents using such technologies at the two major soccer events and the Olympics. He praised Japanese efforts, saying, “I want to express my utmost respect to all manufacturers that have advanced 8K in connection with the NHK Science & Technology Research Laboratories. I’m glad I came again this year.”■All eyes are on IP data transmission as a disaster-time 　information delivery methodThe South American region is subject to a variety of natural disasters, and Dr. Zuffo says that broadcasting plays an extremely important role from a civil defense perspective. Talking about the importance of transmitting warnings via broadcasts, he says, “Brazil lost a lot of people only recently to flooding and Chile sustained damage from a tsunami caused by the earthquake in 2010. It is broadcasting that can simultane-ously send important messages at times like these.” At Inter BEE there was an exhibition of IP data broadcasting and this was of particular interest to Dr. Zuffo as “something that connects the worlds of communications and broadcasting.” This broadcasting received attention as a new platform to transmit information to protect people’s wellbeing rather than simply something that will enhance broadcasting content. Musing about the way it should be used, Dr. Zuffo says, “Trans-mitting information loaded on IP packets via digital broadcasts would be an efficient way to send information in emerging nations where broadband is still not fully developed.”Fixing his attention on the course of adoption in emerging nations, he says, “there will surely come a time when tablet PCs can be picked up cheaply. If One-seg and IP data broadcasts can be received via a tablet PC, digital broadcasts can be delivered to those groups unable to afford digital TVs.”■“Inter BEE is a place for new encounters and reunions”Another reason for Dr. Zuffo never missing Inter BEE is the opportunities it provides for “new encounters”. He says, “Inter BEE is an exhibition teeming with new innovations in a physical form, so it gives me a great buzz just to touch them. Plus, my friends from across the world come so it’s a great chance to meet up with them again.” He also says that, like other exhibitions, it’s not too big and it hasn’t been totally taken over by marketing. He sees it as the perfect event to glimpse the future of broadcasting and contents. He says, “Academic exhibitions on Japanese and Brazilian technology have cemented friendly relations. I hope that both countries will deepen their collaborative partnership for next-generation broadcasting technology.” And with those words, Dr. Zuffo left on the late-night flight back to Brazil.

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