InterBEE REVIEW2012 (EN)

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25■Mr. Toshiyuki Minami Deputy Director-General, Informatin and Communications Technology Bureau, Ministry of Internal Affairs and Communications■Mr. Toru NakayamaDeputy Director-General, Commerce and Information Policy Bureau, Ministry of Economy, Trade and Industry“New services making use of digital technology”“Fusing and diversifying ways to enjoy broadcasting and communications”To continue the proceedings, Mr. Toshiyuki Minami, the Deputy Director-General of the MIAC and Mr. Toru Nakayama, the Deputy Director-General of the METI, who took part in the opening ceremony as guests-of-honor, delivered a congratulatory speech.Mr. Minami stated that Inter BEE “showcases the world’s most advanced broadcasting, video and audio equipment all under one roof, and I hope it will provide a golden opportunity to create new business chances through the exchange of diverse information generated by encounters with new technology”. He also came up with the keyword, “post-digital” when he said that “I hope that each and every one of you will decide with your own eyes what technology is most likely to be “post-digital”. Regarding the significance of broadcast digitization, he indicated that “develop-ing an environment to create new services enabled by digital technology” would be the next challenge for broadcasting digitiza-tion. He said, “I want to devote energy to developing an environ-ment that enables the delivery of new services utilizing the merits and characteristics of digital technology and, particularly, services that link communications and broadcasting services, and I want these services to be delivered to the nation as soon as possible”.Mr. Minami then referred to the “Investigative Commission on the Upgrading of Broadcasting Services” established by the MIAC (chaired by Sudo Osamu, professor of the Tokyo Univer-sity Graduate School). Talking about his ambitions for the Commission, he stated, “There are two issues – one is how to exploit Japan’s strength, being high-definition technology or in other words, 4K/8K. The other is establishing the rules for practical application of high functionality TVs or so-called smart TVs. I believe that mutual improvement of both of these areas may stimulate new developments.”Towards the end of his speech, Mr. Minami voiced some concerns: “while there may be a tendency to think we are being impatient, this area is changing and evolving at breakneck speed. If we don’t take action now based on a full grasp of “post-digital” 10 years from now, we will be too late”. He wrapped up his speech by saying, “I hope that we can develop a clear roadmap while borrowing wisdom from those around us.”Mr. Nakayama of the METI started his speech by defining Inter BEE as “a great opportunity to disseminate information to domestic and foreign markets about Japan’s world-class broadcasting technology and techniques encompassing its equipment”, and then stated, “I hope that it will be used to great effect in the development of new business.”He then went on to talk about the “extremely difficult business and economic climate facing all companies”, particularly TV companies in the Japanese electrical industry, due to factors such as the “backlash against the household appliance eco-point system and demand for TVs due to conversion to terrestrial digital TV” as well as the “historically strong yen”. Despite these problems, he expressed his hopes about Japanese “monozukuri” or total manufacturing: “I believe and have total faith that Japanese monozukuri, including contents, design and sensibili-ties in addition to manufacturing, has been in no way compro-mised and remains at a world-class level even in the middle of these circumstances.”Mr. Nakayama spoke as follows about experiencing such technology firsthand at the CEATEC exhibition in October. “As well as being impressed at the picture quality of the 4K-like high-definition displays, I thought that it would be great in the near future to enjoy contents at home that make full use of such a clear picture. Similarly, I am very much looking forward to new and diverse ways of enjoying communications and broadcasting when the Internet can be accessed from the TV, and such technologies merge and give way to a host of new content services.” Mr. Nakayama then stated that “the METI is investigating next-generation TV” through its ‘Investigative Commission on Next-generation Television” (chaired by Kazuyuki Ashimura, a specially appointed associate professor of Keio University) established in partnership with JEITA. He explained about the government and the people working together to create a new international market: “the MIAC is participating in our Commis-sion and we at the METI are participating in the MIAC’s own investigative commission on broadcasting services. Through such total collaboration, we are striving to examine the future with a belief that making equipment and contents is entwined with broadcasting business.” Expressing his desire to realize this, Mr. Nakayama said, “Demonstrating the future at an early stage through such commissions will lead to the revitalization of the industry and creation of new industries. I hope we can advance this while listening to your opinions.” Following these speeches, the International Broadcast Equipment Exhibition 2012 Organizing Committee Chairman, Takashi Kurama declared the exhibition open. To conclude the ceremony, a tape-cutting ceremony was performed by represen-tatives from the MIAC, METI, ARIB, IABM, JEITA, and the Organizing Committee.

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