InterBEE REVIEW2012 (EN)
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26Quest for and development of new broadcast service business models in this new era ushered in by the complete shi to terrestrial digital broadcasting in 2012Inter BEE 2012 Exhibition ReportReception PartyA reception was given from 6 p.m. on the opening day of the exhibition on November 14. This was the first time in four years that a reception had been given at Inter BEE, so we invited top management from partner organizations, NHK, commercial broadcasting stations, and exhibiting companies who had been supportive in the holding of Inter BEE, and treated the event as an opportunity for B2B exchange. This was followed by an opening address from Takashi Kurama, the International Broadcast Equipment Exhibition 2012 Organizing Committee Chairman, and then Keiichi Kubota, the Manag-ing Director, Executive Director-General of Engineering of one of our supporting organizations, NHK, took the rostrum to give an opening speech as a guest-of-honor. Similarly, Shinya Kimura, the Executive Director of another supporting organization, the Japan Commercial Broadcasters Association (JBA), stood to give a toast.Remarking on the complete shift to terrestrial digital broadcasting in Japan following the conversion in March this year by the three Tohoku region prefectures, both Mr. Kubota and Mr. Kimura heralded this year as the dawn of a new broadcast service.

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