InterBEE REVIEW2012 (EN)

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27Mr. Takashi KuramaChairman of the Inter BEE 2012 Organizing CommitteeMr. Keiichi KubotaManaging Director, Executive Director-General of EngineeringJapan Broadcasting Corporation (NHK)Mr. Shinya KimuraExecutive DirectorThe Japan Commercial Broadcasters Association(JBA)“Record high number of exhibitors at Inter BEE, Asia’s major broadcasting equipment exhibition”“New era ushered in by complete shift to terrestrial digital broadcasting”“New broadcasting with a business model unique to commercial broadcasting”The reception was opened by an address by Mr. Takashi Kurama, Chairman of the International Broadcast Equipment Exhibition 2012 Organizing Committee. “Inter BEE 2012 will see a record high number of exhibitors at 871 companies and organizations, and among these, there will be a record high number of 491 companies from 35 countries and regions overseas, demonstrating the great interest in this exhibition from both Japan and abroad. A variety of Japanese and foreign companies and organizations will be presenting their much-awaited ideas at the exhibition venue indicating the present and future of the media industry. These include 4K and 8K ultra high definition video technology and the potential of new media, such as second screen and smart TVs, as well as new business models including the effective use of radio waves such as VLow, digital signage, and projection mapping. In the Cross-Media category, which was newly established last year, a new cross media theater has been set up to hold sessions of varied presenta-tions on the diversity and potential of media and contents given by top creators and professionals excelling at the front line of their respective fields. In addition, leaders from Japan and abroad in the fields of video and music have been invited to give presenta-tions on themes such as next-generation contents and reliability and creativity at the forever-popular Inter BEE Content Forum, provoking debate on latest trends in content business.”This was followed by an address by Keiichi Kubota, the Managing Director, Executive Director-General of Engineering at one of our supporting organizations, NHK.Mr. Kubota started by stating that total conversion to terrestrial digital broadcasting in Japan was completed in March this year now that the three Tohoku prefectures had introduced it after delays caused by the Great East Japan Earthquake of the previous year: “2012 is the year that marks the complete shift to terrestrial digital broadcasting in Japan”.Mr. Kubota also stated that this complete shift to digital broadcasting had “ushered in a new era” and that “I feel that services previously difficult to create will now spread rapidly”. He observed that the complete shift to digital broadcasting would open the doors to a new era of broadcast service develop-ment and adoption.He stated that “broadcasting station side” changes due to the digitization of broadcasting include “changing broadcasting workflows such as new program production style and coverage systems”, and expressed hopes that “high-quality TV content production equipment that will clearly exceed hi-vision such as 4K and 8K could be seen at Inter BEE. I think that manufacturers have finally started to invest effort into the realization of next-generation broadcast systems”.Referring to movements to improve product and picture quality in TV technological development, “Mr. Kubota commented, “I strongly feel that the golden era of TV will come again”, and informed us that public viewing in super hi-vision at the London Olympics was favorably received. He stated that “we have received urgent requests for this TV and we are hurrying development along to meet these demands.” Exemplifying the use of super hi-vision in areas other than broadcasting, such as digital signage, digital cinema, medicine, museums and art museums, he closed his speech by saying “we want to advance such technology through the cooperation of many people. I think that super high resolution and super high definition video is a strength of Japan, and I believe that advancing this further will enrich broadcasting culture as well as strengthen Japan’s international competitiveness.”At the end of the reception, Shinya Kimura, the Executive Director of the supporting organization, the Japan Commer-cial Broadcasters Association (JBA), took the rostrum. Similar to Mr. Kubota, Mr. Kimura took up the subject of the complete shift to terrestrial broadcasting in his speech: “Through the reporting of last year’s earthquake, I got to strongly appreciate the social mission held by commercial broadcasters. I also think, at the same time, that broadcasters should think together with manufacturers about the new shape of broadcasting and what sort of contents would be suitable for digital. I hope Inter BEE will give some ideas about the increased sophistication and diversification of broadcasting leading to new business models, which hasn’t been mentioned for a long time, and the future of broadcasting from a private perspective.”

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