InterBEE REVIEW2012 (EN)

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35Inter BEE provides a valuable opportunity to directly hear the opinions of customers■How did visitors react to your exhibition?“I strongly feel that customers’ interest in file-based solutions is increasing every year. We therefore focused on immediately usable solutions this year rather than merely concepts. It seemed to help customers form a definite image and many shared our opinions.”“I also get the feeling that we had more visitors from the movie and CM industries rather than just broadcasting stations due to the improvements made to our camera product lineup. Many cameramen working in the field visited our booth, which was a large increase on the small number that came previously.“More visitors than average came this year. Due to requests to actually try out our products and to see demonstrations, I got the impression that these will lead to more concrete demands compared to normal years. We hope that such positive develop-ments will turn into actual business negotiations.”■What role does Inter BEE play as far as your company is concerned?“Inter BEE is the most important exhibition in Japan. I believe that it provides a golden opportunity for companies to promote a variety of their latest products to customers involved in the video industry. Being able to get opinions directly from custom-ers is a big advantage. Developers who rarely get a chance to come into contact with customers also take part as staff, so they get to hear requests and improvements straight from customers working in the field. That feedback is incorporated in develop-ment work, enabling us to create even better products.”■What are your future hopes for the Inter BEE exhibition? “I have the impression that Inter BEE has actively distributed information via the Internet and social media. There is a limit to the amount of information we can distribute ourselves, so we are extremely grateful for this. We hope that Inter BEE will continue these efforts in the future. Providing there is a demand, we would be grateful if Inter BEE could strengthen information distributed to overseas to encourage more foreign customers to visit the exhibition.”

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