InterBEE REVIEW2012 (EN)

34/48

38Equipping PL lens with an electrical drive unitIncreasing number of visitors outside the industry■What were your main products at this exhibition? “The latest cinema lenses. We particularly put a lot of effort into PL lenses this year. The major features of the ZK4.7×19 and ZK3.5×85 are to pursue high optical performance and attempt to improve operability. In addition to being smaller and lighter, they are equipped with an electrically controlled drive unit, which can smoothly operate zoom and focus functions. It fully displays high optical performance and its scope of image expression will surely expand. The ZK4.7×19 is a product that garnered a large reaction when it was unveiled at NAB in 2012. This Inter BEE exhibition was the first time this product was exhibited in Japan and it also hosted the Japanese debut of the ZK3.5×85.”“Beside lenses, we exhibited a 3D digital camera and 3D digital photo frame, the “IS-100” color management system for digital video film locations based on Fujifilm color reproduction and color management technologies, and 6th generation LTO tape, which achieves maximum compres-sion capacity of 6.25TB. The IS-100 is the first digital video filming system that we have been involved in, and it seemed to get a large reaction. At the booth we demonstrated in real-time how to adjust color balance, intensity, brightness etc. by operating an i-Pad. The 6th generation LTO tape should be ready for release any time now. It is also being earmarked for archiving use.”■What ideas did you come up with to highlight your exhibits?“For our lens products, we set up a temporary studio at the booth similar to last year. We devised lighting that enabled visitors to experience firsthand expression ability and ease-of-use in an environment similar to an actual studio. Cameras were arranged so that the lens faced outside the booth, enabling the telephoto lens to capture more distant subjects.”■Fujifilm announced the conclusion of sales of film for filming and screening the other day, so what was the reaction of visitors?“Concluding sales of film for filming and screening is part of the business transition to deal with the digitization of movie filming, production and storage processes. However, we have worked on the digitization of equip-ment from an early stage, so there was no marked change from customers.”“Fujifilm has worked hard to exploit the merits of digitiza-tion in our products. This is evident, for example, in the inclusion of drive units in PL lenses. We improved usability by adding digitally controlled driving parts in analog-type optical devices such as lenses. We were able to successfully combine digital elements with the good qualities of analog and provide an improved product. This is a large step in the direction we are taking.”

※このページを正しく表示するにはFlashPlayer10.2以上が必要です