InterBEE REVIEW2012 (EN)

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43Hopes for application methods that bring out the attractiveness of audio equipment ■What do you think is the role of Inter BEE?“It is the dominant exhibition in Japan. We are very grateful because it allows us to directly hear the opinions of people from various positions ranging from individual users to corpo-rate customers. It is a valuable exhibition because we can get a real feel for customers’ reactions and product evaluation.”■What hopes do you have for Inter BEE? “While there are a lot of video equipment exhibits aimed at the broadcasting industry, audio is also a crucial element of increasing the attractiveness of video contents. We were considering how to display exhibits that give visitors a feel for their performance and quality, but there are sound pressure regulations regarding indoor booths so expanding the booth in that way is difficult. We have exhibited speakers in a sound-proofed and sound insulated booth to demonstrate their perfor-mance, but when the speakers are large their appeal is not fully demonstrated in small places. I hope that Inter BEE will examine ways for exhibitors to demonstrate the potential of professional audio equipment.”

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