InterBEE REVIEW2012 (EN)

7/48

11Aiming for a more exciting market and acquisition of new staff　As Double Negative continued to expand while nurturing brilliant person-nel, it cast its eyes to Asia or more specifi-cally, Singapore. Three objectives were behind this: “expanding outside of London”; “entering the Asian market”; and “discovering new artists”. VFX is not an industry tied to a specific place and can be performed anywhere. Several studios such as ILM have opened branches in Singapore and its One-North district is becoming a vibrant area similar to London’s Soho of yesteryear. Moreover, having an office in the future economic powerhouse of Asia is also a significant factor.　The most typical reason for this move, as far as Double Negative is concerned, is that it fits their approach to human resources. In other words, attracting artists with a cultural background unique to Asia will generate new and original video and stimulate existing staff. “Hollywood wants diverse and new approaches on areas such as how to express ideas. Having face-to-face discussions between people from different cultures enables a variety of interesting ideas and approaches. It has been 11 months since I moved from London to Singapore and some really excellent people have joined us from the Asian region including Singapore. They see things in a totally new way to me and their attention to detail is second to none.”　 Because the most important thing to artists is creating, Double Negative employs people even if English is not their first language. Their bold way of thinking is that as long as the results are good, language barriers are irrelevant. “No country is dominant and we all work on completely the same terms. What’s more, we have staff from at least 30 to 40 different countries, so the office is really lively (laughs)”.　A The number of staff in the Singapore office is currently 170 people, which is virtually the same number of staff at Double Negative when she joined. Ms. Zoe says that the reason she moved to Singapore is because she “wanted to share her experience with others”. 'During my early days at DNeg, I got the opportunity to learn from very talented and experienced senior members of the team. I’m now enjoying doing the same thing for junior artists here in Singapore . I get a real buzz from nurturing new talent as well as continuing to learn from all the other very talented artists and supervisors we have here in Singapore. It’s a very vibrant and fruitful place to work and an exciting time for us as we are forever expanding and growing our knowledge base.”

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