InterBEE REVIEW2012 (EN)

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13nature of the Inter BEE exhibition.”The Brazilian TV engineering academic society, SET, has been established for 24 years as of 2012. It is a non-profit organization but members include TV studios and manufactur-ers as well as participants from academic fields. Its many activities include holding conferences five times a year in Brazil as well as conferences in the U.S. It is also actively involved in international exchange, participating frequently in NAB (U.S.) and IBC (Europe) sessions.SET also has a long history of exchange with Japan. It has exchanged information on the standardization of terrestrial digital broadcasting with Japanese manufacturers, engineers and researchers for over 20 years. Via close information exchange over a long period, the ISDB-T Japanese terrestrial digital broadcasting standard was adopted as the base of the Brazilian terrestrial digital standard. In recent years, the “Brazil-Japan DTV Promotion Symposium” (hosted by the University of São Paulo) has been held on an annual basis since 2010 by Japan and Brazilian broadcasting and commu-nications engineers and researchers, and Liliana Nakonech-nyj gave a lecture last year when she was still the President of SET. ■“Development of a closer relationship 　in the broadcasting market”Mr. Franco spoke with anticipation regarding the partner-ship between these three companies.“The relationship between our countries has become very close. A wealth of information has been exchanged and shared over the past 20 years on standardization. We have learned a lot from Japan and I feel that by exchanging this memorandum, there will be extra opportunities between our countries. I hope that it will yield results quickly.”“When we asked Japanese companies as well as the Japanese embassy and consulate to participate in the Brazilian exhibition last year, we got a response from many companies. We got some basic questions regarding marketing and promo-tion in Brazil, showing many companies are interested in the Brazilian market.”Hideichi Tamegaya, a professor at the Graduate School of Joshibi University of Art and Design, participates as a member of the steering committee of the “Brazil-Japan DTV Promotion Symposium”, where he introduces Japanese broadcasting technology and invites symposium speakers from Japan. Mr. Tamegawa assesses the significance of this collaboration as follows.“Because Brazil is a very distant country geographically-speaking, movement and transfer is seen as burdensome and there wasn’t a very strong connection between our countries in terms of broadcasting and communications. However, since Japanese ISDB-T has been used as a Brazilian digital broadcasting standard, Japanese associated companies have started to frequently visit Brazil to participate in exhibitions and conduct business, and my impression is that Japan is now extremely close to Brazil”.“Several Japanese manufacturers are already active in Brazil, and I believe that Japanese companies play a large role at the SET exhibition. A Japanese pavilion was created at this year’s event, which I think will lead to a wide variety of tie-ups. I hope that collaboration with SET in the future will bring the industries in both countries closer together”.■“Wisdom of both countries and time are vital for 　development of next-generation broadcasting technology”Mr. Franco also showed an interest in the technologies of Japanese manufacturers at the exhibition venue. He maintained a cautious stance about the possibilities of introducing new media at the coming 2014 FIFA World Cup and 2016 Rio de Janeiro Olympics.“Brazilian growth has continued for 10 years, but it now has to solve infrastructural problems. Communications infrastruc-ture is still inadequate and there is a lot to do as far as road network and airports improvement is concerned. While there are a lot of problems to overcome, at the same time I believe there are a lot of opportunities.”“I think that Japan really possesses a lot of advanced technology. This goes for audio and video, but I feel that there is some highly precise filming and recording related peripheral equipment. I am also interested in 4K and super hi-vision technology. I believe that technology is undoubtedly heading in that direction for the near future.“The major events of the World Cup and Olympics may be an opportunity to apply such new technology. We must therefore think about economic validity, rights handling, and business structures in addition to technology, and I believe that entering into closer discussions is required to achieve that.”“I think that financial investment should be handled over time carefully, step-by-step. International standardization and various definitions are necessary and it should take 10 years to evolve via announcements at demonstrations and seminars, and meetings such as academic conferences and briefings.”“Future technology will require such procedures, but first I would like current Japanese technology and products to participate in our exhibition. By doing so, there will be chances to meet a wide spectrum of clients and customers at the venue and exchange various ideas. I very much hope that small and medium sized companies from Japan will be able to take part.”

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