Why Exhibit ?

Inter BEE is an international exhibition based by a long history and proven track record which brings together the latest innovations in the content business from Japan and overseas under one roof as the professional exhibition for audio, video and communications.

Many of the visitors are professionals in the media and entertainment industry, and Inter BEE is characterized not as a one-way street where exhibitors introduce new products, services, and solutions to visitors, but as a place where exhibitors and visitors can provide useful information and develop business negotiations.

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  Merit 1

  You can network with many decision-makers (approx. 80% of participants)

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  Merit 2

  Many exhibitors have described the event as “a place where numerous business opportunities are created”.

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  Merit 3

  Exhibitors can increase their presence in the market and appeal directly to many new and potential customers in the industry

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  Merit 4

  We have conferences where many key persons on the cutting-edge in the media and entertainment industry speak.

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  Merit 5

  You can experience hands-on the new products, services and solutions of companies in real-time in-person.

About 80% of the participants have decision-making authority in their organizations, and the purpose of their visit is not merely to gather information, but to seek business opportunities of some kind.

To what degree are you involved in the process of purchasing products/services in your company?

As shown in the graph below, the visitor demographics have been from various fields related to the media/entertainment industry.
Inter BEE is the best place to promote your products, services, and solutions to these visitors.

Main Visitors（Results from visitor's business type in 2022）

Many exhibitors highly evaluated the effectiveness of the exhibition in a survey conducted after the exhibition, and the event is recognized as an event with a high ROI (return on investment).

• What were your main objectives for exhibiting at Inter BEE 2022?(Multiple answers accepted)

  

• Exhibitor satisfaction in achieving objectives

  

As shown in the figure below, Inter BEE is composed of three major elements, and many participants (including exhibitors, visitors, and speakers) have a clear sense of purpose, making it easy to generate communication that leads to business opportunities within the venue.

Inter BEE is developed around three axes: "Exhibits," in which a wide variety of exhibitors showcase their cutting-edge products; "Special Events," in which specific fields are communicated across the board from exhibits to conferences; and "Conferences," in which stakeholders in the content business from Japan and abroad take the stage. 3 axes work in tandem to provide useful information to visitors.

The intertwining of these three axes ensures that the content of the exhibition is deep and highly effective in attracting visitors.The majority of visitors are broadcasters and other professionals involved in the content business, making the communication that takes place at the event beneficial.

Inter BEE Element Configuration Diagram

Click on the image to enlarge.

Exhibitors can increase their presence in the market and appeal directly to many new and potential customers in the industry

Inter BEE has steadily increased the number of exhibitors, and in 2019, both the number of exhibitors and the number of booths (the size of the exhibition hall) reached their highest levels. The number temporarily dropped due to the pandemic from the following year (2020), but after the online event in 2020, both the number of exhibitors and booths have been on a steady recovery trend since 2021, and the year-on-year comparison in 2022 is approximately 176％ for the number of exhibitors and 185％ for the number of booths.
The new "Startup Area," a zone for startups, will provide a spotlight for small and medium-sized exhibitors.
Exhibiting at the event, which is increasing in appeal year by year, is expected to enhance your presence in the market.

Every year, Inter BEE features more than 90 conference sessions, both in real venues and online. The excitement is not limited to the exhibition hall, but also extends to the conference venue. Many visitors come to Inter BEE for the conferences, but most of them also visit the exhibition halls, which makes the entire event more exciting due to the synergistic effect of the exhibition and the conferences.

The conference is filled to capacity every year with speakers who are driving the media and entertainment industry from the present to the future, sharing in-depth stories in their respective genres. Online sessions are also watched by more people than can fit in the real venue, and paid conference sponsorships are often sold out early in the day, making this a highly effective event.

Sample Conferences in 2022

Click on the image to enlarge.

Reactions seen in many of the Inter BEE visitor surveys.
It was a valuable opportunity to check the size, weight, and quality of the products.
The advantage of being able to directly ask questions about the operation of the product is significant.
I was able to get a concrete image of the service by actually experiencing it.

In response to the question, "What was the most valuable aspect of your visit to Makuhari Messe? “ , more than 70% of respondents answered "experience" at the venue, such as communication with exhibitors, was valuable. (*single answer).

What was the most important point that made you feel it was worth coming to Makuhari Messe?

Many exhibitors announce new products/services/solutions around the time of Inter BEE every year, and many visitors expect to see "What new things can I see? Participation in Inter BEE provides a platform to promote their products/services/solutions to such visitors.

More than 50% of visitors stayed at the venue for more than 4 hours,indicating the importance visitors place on the various experiences at the venue.

Time spent

We hope you will consider participating in Inter BEE, a highly satisfying event for both exhibitors and visitors.