In October at Adobe MAX held in the U.S., we unveiled Generative Extend in Premiere Pro (beta), powered by Firefly Video model, as well as Text to Video and Image to Video on Firefly.com. In this session, we'll explore how Adobe has been at the forefront of assistive AI for the past decade and take a closer look at Adobe Firefly as a generative model designed to be commercially safe. We'll also dive into specific use cases for video production. Join us to discover how AI is continuing to revolutionize video creation by automating tedious tasks, inspiring creative ideation, and helping creators craft more captivating content.