【Inter BEE 2015 TV】Haroid exhibits digital alter ego TOVY TOVY appears on TV shows, web-based content, and in events TOVY app set for release in 2016

Haroid exhibited their digital toy service 'TOVY' which allows users to take part in TV shows, Web-based content, and events using a 3D character they design themselves on their smartphone or PC. The name TOVY comes from the concept of a toy that can be used to enjoy TV more. Users can create their own unique TOVY choosing their favorite colors and parts by accessing the TOVY website (http://tovy.jp) from a PC, tablet, or smartphone. Haroid will also release a TOVY app sometime in 2016. As your alter ego, TOVY appears across smart devices, digital signage, and TV. Japanese TV programs using TOVY have started being planned.