【Inter BEE 2013】 Strawberry Media Arts – extra-large video display systems for use in television studio sets – products on display include a high-definition LED display screen that is installed into the floor and is OK to walk on

Strawberry Media Arts (booth 5001) exhibited a range of large-scale, full-color LED video display solutions. On display for the first time was a system dubbed 'Floor LED' (pictured above), an 8.9 mm pitch LED product which is laid on the floor. Its distinctive feature is that it was produced under the assumption that it would be placed on the floor. Strawberry Media Arts production supervisor Hiroyasu Nagafuchi said "What we had in mind was to have large-scale LED video images displayed on the floor in the production of television programs. We designed it so that performers would be able to walk on the screens without causing any damage. We are aiming to use this exhibition as an opportunity to expand sales."

* A new version of the large, vehicle-mounted LED display 'Vision Runner' will also hit the market next year
Also being exhibited was a new range of a products called 'Slit Vision' — a display screen consisting of a frame containing an array of LEDs separated by gaps, so that it can be used in productions, with background scenery and lighting being visible through the screen. "We have boosted the brightness of the product we are exhibiting to 7000 candelas. This product can be used in brighter environments than was possible previously, and can be used for stage productions and the like" Nagafuchi said. In addition, a new version of the large, vehicle-mounted LED display 'Vision Runner' will also be released next year, and will be suitable for use at major events. "As the digital signage market grows, there will be nothing to match LED displays for stability and visibility, even at outdoor venues. LED product technology will continue to be developed, and will be adapted for use at large events ahead of the Tokyo Olympics" Nagafuchi said.