NEWS: ATEN introduces optimized one-stop “switch / distribution / extension / control” system for 4K production environment at Inter BEE; demos 32-in/32-out matrix switcher and more

　ATEN Japan showcased its wares at the three-day Inter BEE 2016 exhibition held 11/16~11/18 at Makuhari Messe (Hall 3, Booth 3405). The company exhibited numerous systems intended to solve common video system challenges like staying on budget, over-complicated configurations, and tedious maintenance. “We’ve made it possible to perform video “switch / distribution / extension / control” in one-stop, even with limited resources,” said ATEN’s Jovi Chan. “That’s the kind of world we want our users to experience.”

■Video room equipment smart-controlled on a hand-held tablet
　One of the main attractions was a system combining the VM3200 32-in/32-out module-style matrix switcher with the VK2100 control box. The system is capable of centralized management of not only the video switcher, but an array of video room equipment including monitors, projectors, screens, lighting, and curtains, all with simple icon-based operation on a hand-held tablet. Switching of video on monitors and projectors is also performed very easily. Chan explained, “If you have a profile set up, you can automatically lower the screen, start projection, and direct your lights all with one click on the tablet.”
　At their booth, ATEN demonstrated a system configuration where visitors were able to experience its simple operability hands-on. The system has been heralded for its ease of use with a diverse range of interfaces, and has a rich track record of implementation by major vendors of corporate training and research solutions.

■World’s first 2-port Thunderbolt sharing switch revolutionizes the 4K work environment
　Also showcased was the world debut of the US7220 2-port Thunderbolt sharing switch. Thunderbolt is a data transmission technology capable of 10Gbps throughput, twice that of USB3.0. With a 2-port combination, the switch can reach up to 20Gbps data transmission. In addition to its two Thunderbolt ports, the US7220 is equipped with a diverse range of interfaces including one HDMI port, three USB3.0 ports, two USB2.0 ports, and one eSATA port.
　The US7220 can be connected to up to 11 peripheral devices. Taking advantage of Thunderbolt’s unique qualities, up to four Thunderbolt compatible devices can be connected in a daisy chain, and from two Macs, a total of 15 peripheral devices can be shared and switched with a single button.
　The booth featured a demonstration of sharing and switching of multiple monitors and audio devices using two Macs. “For example,” explained Chan, “rendering and video editing can be performed in parallel at the same time. This makes working in a 4K multimedia environment dramatically more efficient.”

■Centrally manage editing in distant locations with the IP-KVM extender
　The KE6900 and KE6940 DVI compatible IP-KVM extenders extend PC consoles over ethernet using a Cat5e cable. KE6900 supports DVI single display, while KE6940 supports DVI dual display. They have an unlimited extension range. Image quality is also excellent with Full HD capability.
　KE6900/KE6940 are configured with transmitters and receivers, enabling switching using a network switch. Editing servers are aggregated in a server room, so files can be centrally controlled with only an editing console set up in each editing room. This also makes it easier to add, integrate, and remove elements in the work environment.
　Even if editing work is performed on separate floors or in separate buildings, switching with KE6900/KE6940 enables verification of multiple work environments on-location. This drastically increases work efficiency, removing the need to migrate work among floors or buildings. “The KE6900 and KE6940 have been implemented by many broadcasters here in Japan and abroad,” says Chan. “Its stress-free operability is an experience we love to provide.”

■A media player the enhances the expressive power of signage
　ATEN also exhibited a product for improving creative digital signage expression, the VS1912 media player, capable of connecting to up to 12 monitors. Monitor layout specifications can be intuitively operated from a Web-based control screen. The player also allows creation of schedules, and switching of videos for cyclic display. Chan explained, “This is not simply for 3×4 uniform deployment. It enable creation of captivating digital signage with irregular layouts.”
　Also on display were the world’s first 4k＠60p (4:4:4) compatible fiber optic extender, and numerous new products including various distributors, aimed at emphasizing ATEN's enhanced 4K product lineup for meeting a wide range of needs.

ATEN Japan Co., Ltd.
HQ: Tokyo, Arakawa-ku, Minami-Senju 3-8-4, ATEN Bldg.
URL
http://www.atenjapan.jp
Category /Hall / Booth
Video Production/Broadcast Equipment Category /Hall 3 /3405