[Inter BEE 2009: Highlight Pickup!] Canon Marketing Japan to present the new broadcast-grade HD lens the KJ22e x 7.6B and digital single-lens reflex camera the EOS 7D

Announcing products to meet imaging and broadcasting industries needs in changing times
Major camera, electronics and optical device manufacturer, Canon Marketing Japan (Minato-ward, Tokyo) will present a device line-up including the new KJ22e x 7.6B and EOS 7D products at InterBEE 2009, Makuhari Messe, Chiba, from November 18th to 20th 2009. We spoke to broadcast equipment sales department head Yoshimitsu Nakano and broadcast equipment sales department technical planning chief Kazuya Kitagawa about their exhibit and products.

Mr. Nakano says that making Hi-Vision equipment as one of the core product lines at his company's booth at InterBEE, the exhibit will be made based on the concept of "proposals for products to meet imaging and broadcasting industry needs in changing times."

My Nakano continues, "In the future, we see the world of video as being categorized into three main areas ― the high end, the middle range and the popular class. The new KJ22e x 7.6B and EOS 7D products planned for our display this year are mainly targeted for the middle range and popular class categories."

KJ22e x 7.6B ― a high magnification, high resolution 22X telescopic zoom lens
The portable KJ22e x7.6B zoom lens is an HDTV camera 22X lens designed for affordability and popularity. Mr. Nakano explains - "Since we believe demand for middle range class products is set to rise, and while we consider the continued move towards cost-reduction in the video production industries, this product has been designed with a product concept of covering a substantial market segment with its excellent level of cost-performance, while maintaining high-magnification and high-resolution." Remarkably, the product succeeded in achieving improved magnification while maintaining dimensions and weight of conventional models.

The EOS 7D ― movie industry standard 24p filming mode compatibility
The EOS series are designed mainly as still-image digital cameras, but the included movie filming capabilities of these cameras have created a quite stir in the cinema and advertising production industries. Regarding the new EOS 7D, Mr. Nakano explains ― "The current model EOS 5D got better reviews than the developers expected. As its successor, the EOS 7D features even more movie filming functionality by adding 24p (24 frames per second) movie industry standard filming speed to the existing 30p (30 frames per second) mode, offering users greater selection for producing video content, and we are happy to say we have been getting a lot of inquiries about this camera since its release on the 2nd of October."

Canon Marketing Japan also plans to announce whole host of new product information, transfer systems and more at InterBEE 2009.