IBC 2008 Innovation Awards (3)

IBC broadcasts live interview with Jeffrey Katzenberg, CEO of DreamWorks Animation SKG

■First transatlantic telecast in stereoscopic high definition 3D
IBC conducted a live interview with Oscar@ nominee and multiple award-winner, Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation SKG and an innovator in the Hollywood creative and business arenas. The first-ever transatlantic telecast in high definition 3D was broadcast live from Los Angeles and transmitted to the audience at this year's IBC exhibition and conference in Amsterdam on Sunday, September 14 2008 at 18.30.

Conducting this year's interview was Elizabeth Daley, Professor and Dean of USC's School of Cinematic Arts, in a session that explored Mr Katzenberg's view of motion picture production in the age of diverse distribution channels as well as the impact of 3D technology in theatres, in the home and across other platforms.

The IBC2008 International Honour for Excellence has been awarded to Oscar nominee and multi award-winner, Jeffrey Katzenberg, after demonstrating decades of excellence of innovation to the media technology. On receiving the IHFE award, Mr. Katzenberg said: |

"I am thrilled to be among the distinguished list of recipients to have received an International Honor for Excellence. At DreamWorks Animation, we aim to create and deliver quality and innovative entertainment for family audiences across the globe and I am very grateful to the IBC for acknowledging our efforts in this area. As we enter the year of 3D, I have never experienced a more dynamic and exciting time within the film industry than right now. Thank you for this honor."

DreamWorks Animation was a division of DreamWorks SKG until October 2004, when it became a separate company. Under Mr Katzenberg's leadership, DreamWorks Animation has enjoyed a number of critical and commercial successes, including Shrek and its sequels, Madagascar and Kung Fu Panda. Shrek and Wallace & Gromit both won the OscarR for Best Animated Feature Film and Shrek 2 is the highest grossing animated feature film of all time.

Prior to co-founding DreamWorks with Steven Spielberg and David Geffen in October 1994, Mr. Katzenberg served as Chairman of The Walt Disney Studios. During his tenure, the studio produced such landmark animated films as Who Framed Roger Rabbit, The Little Mermaid, Aladdin, The Lion King and Beauty and the Beast

The live 3D stereoscopic HD broadcast was delivered to the IBC big screen using 3Ality Digital's 3D image capture and transmission encoder/decoder technology.

Communication specialist Arqiva will provided the high bandwidth HD satellite circuit to Amsterdam and Christie and RealD provided the stereoscopic images projected at the conference.

[Inter BEE News Center]