Sony: InterBEE booth using only Green Power/InterBEE2008

At the environment corner, for 4 days from November 18 through 22, Sony is attempting to supply the 11 megawatts of power needed by its InterBEE booth using only green power.
This effort will result in a reduction of roughly 4.2 tons of CO2.
As another environmental measure, the group company Sony Finance International is also involved in material recycling of broadcasting equipment.
Collecting, disassembling, and refining broadcasting equipment that has been listed by its customers is contributing to resource recycling.