The ICT and media environment is expanding and changing on a daily basis. Against this background, media communication (including television broadcasting) is welcoming an era of unprecedented transformation. How will broadcasting change? What kind of possibilities will ICT bring about in media communication? We will explore and showcase the new business models on the frontline of broadcasting and communication.
Planned Sessions
Venue: INTER BEE CONNECTED Theater, Hall 6
These planned sessions will showcase the changes and evolution in television broadcasting toward 2020 as one target year for the network distribution strategy of programs, broadcasting and communications cooperation, new business opportunities explored from changes in viewing styles and audience ratings, advertising/marketing strategies and local station efforts.
11.18（Wed.）10:30AM-12:00PM
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「Changing in Viewing Styles and Business Opportunities」
Challenges towards new types of broadcasting are creating new business opportunities with the diversification in TV viewing styles including watching recorded videos and VOD through the Internet. This session will introduce some actual examples of this as well as future possibilities.
Moderator：
Mr. Satoshi Endo
Director, Senior Research Fellow
KADOKAWA ASCII Research Laboratories Inc.
Panelist：
Mr. Takuma Kishimoto
Contents Department
Asahi Broadcasting Corporation
Mr. Kei Yasue
General Media Producer, Interactive media division
Tokyo Broadcasting Television ,Inc.
Mr. Toshiharu Tanio
Programming Division
Nippon Television Network Corporation
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11.18（Wed.）1:00PM-3:00PM
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「Possibilities and Issues of 4K as Image Expression –Learning from initiatives taken by local TV content producers–」
There are significant reforms underway in the production environment of 4K TV programs and the number of broadcasting stations and production companies putting efforts into 4K production has been increasing. This session talks about topics such as possibilities and issues of new image expression from 4K with on-site production managers.
Moderator：
Mr. Keiya Motohashi
Head, Executive Office & Senior Strategist
NexTV (Next Generation Television) Forum Japan
Panelist：
Mr. Takamitsu Hamanaka
News department Producer
Hokkaido Television Broadcasting Co., Ltd.
Ms. Atsuko Kinoshita
Producer, Ishikawa Television Broadcasting Co. Ltd.
Mr. Yasuteru Maruyama
CEO, Sukoh Cable Television Co., Ltd.
Mr. Kenji Horikawa
Managing Director, IMAGINE CR, INC.
Mr. Hisamichi Sato
Senior Manager, Contents Business Department
Contents Strategy Planning Section/Acquisitions and Programming Section
NTT Plala inc.
Mr. Takehiro Karube
Assistant Manager, Channel Operations Division
SKY Perfect JSAT Corporation
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11.18（Wed.）13:30PM-5:30PM
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「Video Sharing from Key Stations (On Demand)」
This session introducing the latest trends in video sharing from terrestrial TV key stations which garnered a large amount of attention last year will be held this year as well. This is an opportunity to find out about the evolutions undergone over the past tumultuous year along with strategies for the future which should involve even more intense competition.
Moderator：
Mr. Seiji Eguchi
Yasuji Eguchi Office LLC.
Panelist：
Mr. Ritsuya Oku
Chief Executive Director, Media Innovation Lab
Dentsu Innovation Institute
Mr. Masahito Ota
Senior Director, Cyber Business Strategy
Nippon Television Network Corporation
Mr. Hiroshi Ohba
Co-director, Digital Business Center
TV Asahi Corporation
Mr. Hiroaki Takazawa
Deputy Vice President, Pay TV and Broadband Business, Media Business Division,
Tokyo Broadcasting System Television, Inc.
Mr. Shinjiro Ninagawa
Director
TV TOKYO Communications Corporation
Mr. Takeshi Shimokawa
Content Creation and Distribution Dept.,
FUJI TELEVISION NETWORK, INC.
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11.19（Thu.）10:30AM-12:00PM
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「Latest Information from the American Broadcasting Industry: OTT strategies from major TV networks and their effects」
IT journalist stationed in the USA Ryoji Koike has come to Japan and will participate in this session. This presentation will include trends in OTT started by broadcasting stations such as CBS All Access and HBO GO along with differences between these and Japanese broadcasting stations.
Speech：
Mr. Ryoji Koike
IT Journalist
Moderator：
Mr. Yasuji Eguchi
Yasuji Eguchi Office LLC.
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11.19（Thu.）1:00PM-3:00PM
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「Initiatives in Simultaneous Retransmission of Broadcasting」
Simultaneous retransmission including online sharing is a new development to provide more convenience to viewers which is currently taking shape. This session will discuss topics oriented towards new directions while adhering to rules and maintaining favorable relationships.
Moderator：
Mr. Mikio Tsukamoto
Head of Media Strategy
Fuji Television Network, INC
Panelist：
Mr. Hiroshi Kondo
Head of Media Planning Bureau
Nippon Hoso Kyokai ( Japan Broadcasting Corporation )
Mr. Hisashi Tezuka
Executive Director Business Development and Enterprises
Department
FUJI TELEVISION NETWORK,inc.
Mr. Hiroshi Maejima
Operating Officer, Director Events Division
Tokyo Metropolitan Television Broadcasting Corporation
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11.19（Thu.）13:30PM-5:00PM
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「Initiatives by Local Broadcasting Stations to Develop New Regions with Coordinated Broadcast Communication」
Amidst deepening relationships between broadcasting and the Internet, new regions are being developed by local broadcasting stations which require local information sharing along with new services utilizing the Internet. This session will discuss the new challenges for local broadcasting stations in each region.
Moderator：
Mr. Yuji Suzuki
Next Generation Media Laboratory
Panelist：
Mr. Kazuihro Katsuki
General Manager, Content Business Department
Kyushu Asahi Broadcasting Co., Ltd.
Mr. Hiroaki Tajiri
Programming unit
Kumamoto Broadcasting CO.,LTD. (RKK)
Mr. Shojiro Kagawa
Chief of Contents Sales Planning Division
TSS-TV CO., LTD.
Ms. Izumi Masumura
Producer(Cross-media marketing)
Hiroshima Television Corporation
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11.20（Fri.）10:30AM-12:00PM
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「Cable Platforms (contents related)」
With cooperation with Japan Cable and Telecommunication, this session will feature officials from the cable TV industry. There will be discussions about various initiatives taken by cable TV networks such as exclusive 4K TV channels and new project development in contents.
Moderator：
Mr. Yasuteru Maruyama
CEO, Sukoh Cable Television Co., Ltd.
Japan Cable and Telecommunications Association
Panelist：
Mr. Kyou Yamada
Japan Cable and Telecommunications Association
Mr. Seiichi Kubota
Jupiter Telecommunications Co., Ltd.
Mr. Kenji Sema
Tokyo Cable Network,inc.
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11.20（Fri.）1:00PM-3:00PM
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「New Values in TV from Various Viewing Measurements」
Viewing styles are changing following the diversification of viewing devices and significant reforms are approaching in viewing measurement due to the diversification of advertising methods. This session will report the latest conditions from companies who will provide data about the broadcasting industry in Japan and overseas.
Moderator：
Mr. Osamu Sakai
Media Consultant
Panelist：
Mr. Takahiro Nagasaki
Corporate Officer Division Director MCA Division
INTAGE.inc
Mr. Toshihiro Fukutoku
CEO
Nielsen Japan
Mr. Nielsen Japan
Executive Director
Video Research Ltd.
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11.20（Fri.）3:30PM-5:00PM
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「New TV Advertisement Methods from Sponsors」
Mobile viewing of contents is expanding and methods for providing images are diversifying. Amidst these conditions, the effects of TV commercials are garnering a new type of attention. This session will introduce examples of utilizing marketing techniques which extract new possibilities in TV commercials.
Moderator：
Ms. Yu Taniguchi
Chief editor of “SENDENKAIGI”magazine
SENDENKAIGI
Panelist：
Mr. Daisuke Fukata
Assistant Manager Advertising & Promotion Department
NTT DOCOMO, INC.
Mr. Naotake Hibiya
Connecter＆Evangelist
Sansan, Inc.
Mr. Yasuhriro Hida
LIFENET INSURANCE COMPANY
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Exhibitor Presentations
Venue: Presentation corner within INTER BEE CONNECTED, Hall 6
The latest trends in video and ICT and the evolution of media communication such as (e.g. broadcasting, the web, apps, digital content, the cloud and signage) will be widely perceived in these exhibitor presentations to showcase the possibilities that will lead to new business. This will connect you to a wide range of people involved in media as a place where there will be presentations on the latest information in media and network business that is evolving on a daily basis.
