Inter BEE 2025

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  • IMG

    Inter BEE 2024 To the website

    Makuhari Messe: November 13th(Wednesday) to November 15th(Friday)
    【Exhibiting companies】1,058
    【No.of visitors】33,853

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    Inter BEE 2024 REVIEW
    (implementation report)

Exhibitor Results 2024

Number of Exhibitors

Exhibition Category Exhibitors Booth spaces
Professional Audio 272 338
Entertainment / Lighting 100 159
Video Production / Broadcast Equipment 565 1,193
Media Solution 121 121
Total 1,058 1,811
Number of Exhibitors :
1,058
Number of Countries / Regions :
36

Exhibitor Survey

What were your main objectives for exhibiting at Inter BEE 2024?
(Multiple answers accepted)
Collecting information from visitors71.7%
Promotion of product and/or technology66.5%
Promotion of new products and technology62.8%
Seeking new Clients in Japan59.2%
Strengthening relations with business clients50.3%
Achieving business agreements18.8%
Creating new overseas clients7.3%
How satisfied are you with your goal as an Exhibitor?
  • Satisfied: 35.6%
  • Somewhat satisfied: 50.3%
  • Hard to say: 13.1%
  • Somewhat unsatisfied: 1%
Satisfaction with achieving objectivesSomewhat satisfied: 50.3%
Satisfaction with achieving objectivesSatisfaction trend:
85.9%
Exhibitors' Voices
  • We learned about changes in customer needs.

  • I was able to hear about the challenges faced by the target audience and their general reactions to the product.

  • It was a useful opportunity for new business development. I believe it was also a great chance to gather various opinions.

  • We were able to make connections not only with broadcasters and post-production companies, but also with manufacturers and distributors.

  • By directly speaking with users through distributors, we confirmed our company's and products' reliability. It also opened the door to negotiations with long-targeted users.

  • We had the usability of the new product evaluated, which led to new business negotiations.

Visitor Results

2024 Registered Visitors

  11/13(Wed.) 11/14(Thu.) 11/15(Fri.) Total
Japan 11,537 10,970 10,341 32,848
Overseas 665 221 119 1,005
Total 12,202 11,191 10,460 33,853
Total number of visitors :
33,853
Number of Visitors’ countries/regions :
37
Unique number of online visitors :
(Period: October 3, 10:00 - December 13, 17:00)
16,397

Type of Business (Decreasing order)

Equipment Manufacture 14.4% Commercial TV Broadcaster 9.3%
Film and Video Production Company/Videographer 7.3% Other Guest 5.9%
System Integrators 5.8% Post-Production 5.2%
Other User 4.9% Trading Company 4.8%
Related PA Equipment 3.7% Production 3.6%
Public Broadcast Station 3.4% Related Content Creation 3.0%
Telecommunication Carrier 2.6% Related Internet Business and Web services 2.4%
Related Staging, Art, Lighting and Fashion 2.4% Related CATV 2.1%
Entertainment, event planning and Ad Agency 1.7% Government Office, Organization 1.5%
Content Delivery Network 1.5% Theater, Facilities and Retail Stores 1.5%
Record Manufacture, Music Creator and Musician 1.3% Other media(Web and printing) 1.2%
Radio Station 0.8% Video Software Production Company 0.3%
Student 9.4%

Interest (Decreasing order)

Video Equipment 54.6% Audio Equipment 37.1%
Camera 26.3% Streaming System 16.8%
Editing and Production Equipment 15.8% Speakers 15.3%
Electronic Display 14.2% Cloud Services 13.8%
Microphone 13.4% Mixer 13.3%
VR, AR,3D, Meta verse 13.1% Digital Content Creation 12.6%
Software 11.8% Lighting Equipment 11.4%
Relay System 10.1% Output Systems 8.9%
Servers / Storage 8.3% OTT, SNS, Second Screen 8.1%
Transmission Systems 7.5% Advertising/marketing services 7.5%
Public Viewing, Projection Mapping, Digital Signage 7.2% Digital Cinema 6.0%
Stand-by and Peripheral Products 5.6% Production Management Systems 5.6%
Art and Staging 5.5% Measuring System 4.9%
VTRs, Memory Cards, Optical Disks 4.0% Electronic Power Unit 3.8%
Other 1.5%

Attributes of Visitors

  • 10's: 4.8%
  • 20's: 21%
  • 30's: 17.9%
  • 40's: 22.6%
  • 50's: 23.4%
  • 60 and Above: 10.3%
Age50's: 23.4%
Attributes of VisitorsAge
  • Business Manager: 11.3%
  • Department Manager and Above: 13.1%
  • Section Manager: 11.2%
  • General: 64.4%
Job TitleGeneral: 64.4%
Attributes of VisitorsJob Title
  • Technical: 39.6%
  • Sales: 15%
  • Production: 11.1%
  • IT / Engineer: 9%
  • Management: 5.3%
  • Marketing and PR: 3.7%
  • Journalist / Editors: 0.7%
  • Other: 15.6%
OccupationTechnical: 39.6%
Attributes of VisitorsOccupation
  • Technical Interest: 48.5%
  • Industry Trend Survey: 34.7%
  • General Interest: 9.4%
  • Purchasing: 4.7%
  • Other: 2.7%
ObjectiveTechnical Interest: 48.5%
Attributes of VisitorsObjective

Visitor Surey

Was your visit to Inter BEE 2024 valuable?(Multiple Answers)
Information was useful for business deals
and procurement37.3%
Useful for creative production31.3%
Information was useful for Marketing22.7%
Helped develop new business channels
and connections18.4%
Information was useful for
the development of products14.4%
Helped create a base for business deals
on the exhibited product7.5%
Information was useful for my studies4.6%
To what degree are you involved in the process of purchasing products/services in your company?
  • Authorized to make purchase or introduce decisions: 23.9%
  • Asked for opinion/training to make purchase or introduction: 26.4%
  • Gathering information for making a purchase or introduction: 30.1%
  • None of these match my criteria: 19.6%
Degree of involvement in purchase and installationGathering information for making a purchase or introduction: 30.1%
Degree of involvement in purchase and installationInvolved
80.4%
Approximately how much is your annual budget for purchasing and implementing products and services in which you are involved
Less than 2.5 million yen22.0%
Between 2.5 to 5 million yen8.2%
Between 5 to 10 million yen8.7%
Between 10 to 50 million yen8.3%
Between 50 to 100 million yen2.5%
More than 100 million yen4.0%
Not involved32.9%
Unknown13.4%
How satisfied are you with Inter BEE 2024 overall?
  • Satisfied: 42.1%
  • Somewhat satisfied: 44.7%
  • Hard to say: 10.9%
  • Somewhat unsatisfied: 1.7%
  • Somewhat unsatisfied: 0.6%
Degree of satisfactionSomewhat satisfied: 44.7%
Degree of satisfactionSatisfied
86.8%
Visitors' Voices
  • Seeing and interacting with equipment from various companies led to many new discoveries and valuable learning experiences.

  • The new video and audio technologies were fascinating,offering a firsthand sense of industry evolution. It was a valuable time connecting with industry professionals.

  • It is interesting to glimpse and learn about the cutting edge in the preliminary stages of becoming a product.

  • It was a great opportunity to expand my knowledge and gain insight into the activities of industries outside of my own.

  • It was a valuable opportunity to experience the latest technology and communicate directly with exhibitors. I believe it will be very useful for production and product implementation.