Inter BEE 2025

Why Inter BEE?

Appeal Points Initiatives to attract Visitors/promotion

Building the future of new creativity and experiences together, connected by content.
Comprehensive Media Event, Inter BEE.

As a comprehensive event for the media and entertainment industry, covering all areas of content “Creation (production)”, “Delivery (connection)”, and “Receiving (experience)”, we will provide exhibitors with business opportunities in diverse fields such as video, broadcasting, film, sound, lighting, live, internet, and facilities.

Image of the content process

Reasons To Exhibit

Merit1

A high level of active communication between exhibitors and visitors drives the evolution and expansion of business opportunities.

Over 70% of respondents cited "communication"—including interactions with exhibitors—as the most valuable aspect of their experience when asked about the key reason they felt attending the event at Makuhari Messe was worthwhile.

What was the most valuable aspect of attending the event at Makuhari Messe? (Select one only)

Pie chart showing 73.0% of visitors who find value in 'experience' at the venue, with other segments representing the remaining percentages.

A key feature of Inter BEE is the long duration of visitor stays at the venue, with over 60% of attendees spending more than four hours on-site. For industry professionals, Inter BEE plays a crucial role in providing valuable user experiences and fostering meaningful communication.

Time spent

Pie chart showing 67% of visitors who stay for more than 4 hours, with other segments representing the remaining time ranges.

Merit2

Not only for sales promotion but also for reaching a wide range of potential customers beyond existing ones, ensuring high cost-effectiveness.

In a survey of exhibitors conducted after the exhibition, many consistently commented on “the high level of benefits gained from exhibiting”, and the event is recognized as having a high ROI (return on investment).

  • What were your main objectives for exhibiting at Inter BEE 2024?(Multiple answers accepted)

    Horizontal bar chart showing primary objectives. The highest is collecting information from visitors at 71.7%, followed by promotion of product/technology at 66.5%, new product promotion at 62.8%, seeking new clients in Japan at 59.2%, strengthening relations at 50.3%, achieving business agreements at 18.8%, and creating new overseas clients at 7.3%.

  • Exhibitor satisfaction in achieving objectives

    Pie chart showing an 85.9% satisfaction trend, with the remaining segments representing other satisfaction levels.

Exhibitor's Voice

  • I was able to hear firsthand feedback from the field where the product is actually being used.

  • I was able to hear about the challenges faced by the target audience and their general reactions to the product.

  • It was a useful opportunity for new business development. I believe it was also a great chance to gather various opinions.

  • We had the usability of the new product evaluated, which led to new business negotiations.

  • By directly speaking with users through distributors, we confirmed our company's and products' reliability. It also opened the door to negotiations with long-targeted users.

  • We were able to make connections not only with broadcasters and post-production companies, but also with manufacturers and distributors.

Merit3

As a highly recognized event among professionals in related industries, exhibiting at Inter BEE can enhance your market presence.

As Inter BEE is primarily aimed at professional users and is extremely well recognized and valued by industry users, having a booth at Inter BEE will increase your presence in the market and allow you to reach many new and important customers in the industry directly.

Merit4

Timely information dissemination expands visitor engagement while providing an online platform to support and complement business.

As well as a realistic approach on the exhibition floor, Inter BEE's online resources can be used to effectively reach a large number of industry professionals, user communities and local customers.

Infographic illustrating the online information dissemination schedule from early October to December 19. Before the event: sharing exhibition information and scheduling business appointments. During the event: broadcasting or filming booth activities and hosting seminars. After the event: uploading booth demos, streaming archived seminars, and following up with attendees.

Merit5

In addition to industry professionals, the event attracts a diverse range of visitors, reflecting market expansion.

Past visitor demographics are as follows, with people from various fields involved in the media and entertainment industry attending.
Inter BEE is the best place to promote your products, services and solutions to these visitors.

Main Visitors

「主要な来場者層」円グラフ

Merit6

A conference featuring key figures at the forefront of the media and entertainment industry.

With 135 conference sessions being held, the excitement extends beyond the exhibition hall. Many visitors come for the conference, but most of this audience also visits the exhibition hall, so the synergy between the exhibition and the conference is a factor in the overall excitement of the event.
Conferences often feature key persons who are at the forefront of the media and entertainment industry, are developing in-depth discussions on their respective genres, and many sessions are full and standing-room-only every year.
Inter BEE is the place to meet key people in the industry and discuss future developments.

Sample Conferences in 2024

Image of an example of one of the 2024 Conferences

Click on the image to enlarge.

Please consider participating in Inter BEE, where both exhibitors and visitors are highly satisfied.

Request information and enquiries

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