Why Inter BEE
Initiatives to attract Visitors /
promotion
To maximize the effects of exhibiting at Inter BEE and to attract as many visitors as possible, we will conduct promotional activities in a variety of ways.
We will strengthen information transmission through the media and websites.
Owned Media - Earned Media
Information on exhibitors' products and the industry will be disseminated through the official website, Social Media and e-mail magazines. This will help build excitement among visitors for Inter BEE.
Inter BEE Official Website
Site visited：over 800,000session
Online Magazine Article published：86
Inter BEE Official Mail Magazine
To attract visitors, e-mail newsletters will be sent to the Inter BEE visitor database on a regular basis.
About111,606accounts per article
March-December44articles sent
Measures to attract students
A total of over 400 invitations were sent to vocational schools and universities.
Group registration and student tours will be held again at Makuhari Messe in 2026.
Last year's result
Number of student visitors：2,600
Venue tours held last year
- 【1】Video Production Basics Course (90 min.)
- 【2】Recommended Cameras & Lenses
for Hybrid Video/Photo Shooting Course (90 min.) - 【3】Studio Equipment
for Small-Team Production Course (90 min.) - 【4】Audio Equipment That Pairs Well
with Mirrorless Cameras Course (90 min.)
Official X
Followers：5,790
（110.4% compared to the previous year）
Number of posts：293
Impressions (March-December)：8,441,343
Official Facebook
Followers：6,226
（103.1% compared to the previous year）
Posted：190
Annual Reach：2,900,000
Official Instagram
Number of followers：2,647
（123.2% compared to the previous year）
Number of posts：174(including Stories)
Invitation
Invitation
We will provide the number of invitations used free of charge to all exhibitors.
The organizer and secretariat will also distribute invitations through supporting and cooperating organizations to attract visitors.
Customized Digital Invitation Leaflet
By using original images including the company name and booth number, the cover of the digital invitation leaflet can be customized for your company and more effectively lead visitors to your booth.
Publicity
Public Relations Activities
We are strengthening our information dissemination through the media, including public relations activities, inviting media coverage of our exhibition booths and products, promoting articles, and arranging TV coverage.
Press release distribution results
＊Announcement of the start of recruitment for exhibitors at Inter BEE 2025（3/3）
＊Pre-registration release for visitors（10/1）
＊Opening announcement release（11/18）
＊INTER BEE AWARD winning product announcement release（11/20）
＊Makuhari Messe End of period release（11/21）
Registered Press and Media
213（including 6 members of the international press）
Major WEB NEWS publications (in no particular order)
- ASCII.jp
- AV Watch
- CAMERA fan
- Devcafe
- INTERNET Watch
- IT media NEWS
- MICE TIMES ONLINE
- mixi News
- nifty News
- Oricon News
- PANORA VIRTUAL REALITY JAPAN
- PHILE WEB
- PR TIMES
- PRONEWS
- Stereo Sound ONLINE
- THE MAP TIMES
- TM Broadcast INTERNATIONAL
- VIDEO SALON
- Yahoo NEWS
- Event Marketing Monthly
- New-Screens
- DC Watch (Dejikame-Watch)
- Exhibition Report (Exhibition Channel)
- TokyoDays News
- toremaga News
- Niconico News
- livedoor News
- Asahi Shimbun
- Dempa Shimbun Digital
- Mainichi Shimbun
Shuttle Bus
Provide free shuttle bus service to and from key commercial broadcasters.
A free shuttle bus will operate directly between the commercial broadcasting key stations and the Inter BEE venue at Makuhari Messe.
It is used by many industry professionals every year.
Paid Media
Advertisements
Advertise through the relevant industry publications and global partner events.
Utilizing social media advertising and ad technology to promote to a wide range of potential visitors.
SNS Ads
To attract a wider range of visitors, promotional videos will be advertised.
