Initiatives to attract Visitors/promotion

Why Inter BEE?

Appeal Point Initiatives to attract Visitors/promotion

To maximize the effects of exhibiting at Inter BEE and to attract as many visitors as possible, we will conduct promotional activities in a variety of ways.
We will strengthen information transmission through the media and websites.

Owned Media - Earned Media

Information on exhibitors' products and the industry will be disseminated through the official website, Social Media and e-mail magazines. This will help build excitement among visitors for Inter BEE.

Inter BEE Official Website

Site visited：over 710,000session

Online Magazine Article published：97

Inter BEE Official Mail Magazine

To attract visitors, e-mail newsletters will be sent to the Inter BEE visitor database on a regular basis.

About106,600accounts per article

March-December39articles sent

Measures to attract students

A total of over 400 invitations were sent to vocational schools and universities.
Group registration and student tours will be held again at Makuhari Messe in 2025.

Last year's result

Number of student visitors：3,200

Venue tours held last year

【1】Basic Course(90 min.)
【2】Basic Live Streaming Course(90 min.)
【3】Middle and High Range Course(90 min.)
【4】INTER BEE CINEMA Course(100 min.)
【5】Tour for International Creators(90 min.)

Official X

Followers：5,246（15.9% increase on the previous year）

Number of posts：366

Impressions (March-December)：5,214,185

Official Facebook

Followers：6,034（2.2% increase on the previous year）

Posted：239

Annual Reach：783,933

Official Instagram

Number of followers：2,147（124% compared to the previous year）

Number of posts：195(including Stories)

Invitation

We will provide the number of invitations used free of charge to all exhibitors.
The organizer and secretariat will also distribute invitations through supporting and cooperating organizations to attract visitors.

Customized Digital Invitation Leaflet

By using original images including the company name and booth number, the cover of the digital invitation leaflet can be customized for your company and more effectively lead visitors to your booth.

Publicity

Public Relations Activities

We are strengthening our information dissemination through the media, including public relations activities, inviting media coverage of our exhibition booths and products, promoting articles, and arranging TV coverage.

Press release distribution results

・Announcement of the start of recruitment for exhibitors (3/1)

・Announcing establishment of a special Event ”INTER BEE CINEMA” (4/3)

・Pre-registration release for visitors (10/3)

・Opening announcement release (11/12)

・『INTER BEE AWARD』winners release (11/14)

・End of the period release (11/18)

Registered Press and Media

227

Major WEB NEWS publications (in no particular order)

PRONEWS
PRTIMES
The Dempa Times
VIDEO SALON
PHILE WEB
ASCII.jp
Screens
Mynavi NEWS
Value Press
MICE TIMES ONLINE
IT media news
AV Watch
Dempa Shimbun Digital
CAPA CAMERA WEB
YahooNEWS
The Nikkan Kogyo Shimbun
Sankei Shimbun
Sanyo Shinbun
Nikkei

Shuttle Bus

Provide free shuttle bus service to and from key commercial broadcasters.

A free shuttle bus will operate directly between the commercial broadcasting key stations and the Inter BEE venue at Makuhari Messe.
It is used by many industry professionals every year.

Paid Media

Advertise through the relevant industry publications and global partner events.
Utilizing social media advertising and ad technology to promote to a wide range of potential visitors.

SNS Ads

To attract a wider range of visitors, promotional videos will be advertised.

Why Inter BEE?